You may have noticed that in past few years there is a number of national and multinational food franchise India brands have invested in the market in food and beverages industry. Competition is getting intense with the entry of international players; they are serving the appetite of consumers and also offer them high-class services which appreciate a lot. In addition, Indian brands are not running behind they are also investing food industry to capitalize sparkling opportunities that generate huge revenues. The market has constantly progressed, catches an eye of many global giants.
Now the question arises why industry statics has changed drastically over the past few years. You may know answers, its eating behavior of people which has changed. They are concern about what they eat and how they eat. We can see restaurants, hotels and luxurious destinations are focusing more on hospitality. Consumers need explosive, exciting and quality services that can add value to their money. For example, the per capita income of consumers have been increased which generates enormous aspirations. They want to be served in a more sophisticated manner as they give preference to services over money. Hence investors are looking at brands which are loved by consumers. This would be considered as one of the reasons for immense business changes in a food industry.