Fast food franchise: Investment progress in India

The fast food franchise market is likely to expand significantly and there will be ample opportunities in the coming year. Globally,the fast food industry has been reshaped with the entry of number of small and medium scale enterprises. Modern-day consumers play major role in the transformation of foodservice sector, in addition evolution of QSR (quick service restaurants) in densely populated regions reflects the demand of ready-to-eat meals.To endure competition, some players are experimenting with existing business models in terms of menu, flavours, ingredients and pricing. The change in consumption patter in semi-urban and rural areas is also encouraging fast food players to explore untapped opportunities in Indian marketplace.

The on-going growth of ready-to-eat meals market in India is driven fundamentally by various factors including globalization, urbanization, income level and demographic profile. Over last one decade remarkable investment has been registered in terms of profitability and production, in addition international players have captured maximum market share and they also collaborate with Indian companies to expand franchise network. Choices and preferences of consumers continue to evolving, the extraordinary expansion of fast food market in all over the world is tremendous.          

Box-o-burger – the profitable franchise opportunity

Box-o-burger is profifient fast food franchise brand which is incorporated with an objective to cater consumers’ need of fresh and hygiene cuisines. This Indore-based brand is all set to create history as it is planning to penetrate local markets with awesome concepts and delicious menu. No doubt US based brand –McDonalds have ruled fast food industry for a decade but as of now new players have outpaced world no.1 brand. Box-o-burger – the next generation foodservice brand will definitely become most valuable entity and create better dining experience. At present, around 40% of population like to eat vegan fast foods and to leverage growth some brands consistently take feedback from customers in order to improve services.

It goes without saying that lifestyle of today’s consumer is busy and they have no time for cooking. After hectic schedule, people want to enjoy delicious food and demand for fun environment as well. Apart from this, consumers belong to age group 20 to 35 are willing to spend huge amount on food and entertainment. Hence both global and national players are targeting children and youngsters effectively. Box-o-burger is new to the market, it is also facing challenges but strong business model and strategies are strength of this Indian style brand.

Technological impact

Penetration of smart phone is good for progress of fast food industry, for instance several online food delivery start-ups such as swiggy, Food Panda, Zomato, etc. Digitalization has significantly created profitable business opportunities especially in the fast food franchise sector. In the course of last five years, growth of online food delivering companies is outstanding and there will be more in foreseeable future. To create better brand, it would be critical to implement latest technologies and listen to customers need. Box-o-burger is committed to deliver natural ingredient based cuisines and constantly bring wide range of recipes on the dining table.

India is a vast country, there are number of tier 2 and 3 cities where global brands don’t think to appoint franchise outlet. On the other hand, growing awareness among people for ready-to-eat snacks such as burger, pizza, corn cupzand French fries opened doors to profitable business opportunities. In the short span of two years, Box-o-burger has already appointed franchisees in major cities such as Delhi and Pune. If you want to become boss of your own fast food outlet then Box-o-burger is right as well as cost-effective option.