Food is vital part for every living being on the planet. So
it is quite understood that massive growth had took place in food and beverage
industry throughout the world over the years. The industry also employs millions
of skilled and unskilled workers. In 2016, the food industry alone account for
over 1 million jobs in India. Consequently, thousands of small and large
enterprises have offered food franchise opportunities around the globe. The
food industry is comprises of several components. Each component adds value
contribution to the industry by producing sustainable and better products. The
varieties activities include:
Agricultural research to grow high quality corps
Food processing activities
Research and development
Manufacture high quality fertilizers to facilitate
agricultural production
Factors responsible for expedite growth
Rising income: Indian food and drink industry is shining
like gold with presence of various famous brands. Eating out habit had seen in
Indians as the per capita income has risen in past few years. For example, you
can see number of burger franchise had consistently growing irrespective of
high price. This only possible because pay more attention to ready to eat food
i.e. fast food items.
Growth in tourism: Tourism way is the best to exchange one's
culture. Every year high number of global citizens had visited experienced
diverse Indian culture, local language, traditions, and rituals. They exposed
Indian culture at international platform. With growing tourism demand for
international food items also increases.
Manpower: Ranked at second position in terms of population,
Indian market is figured as best destination because skilled workers can easily
available at low cost. Hence availability of workforce urge global corporation
to start operations way back to penetrate the industry more effectively.
Government campaigns: F&B sector is massively
contributed to national economy, thus government has decided to launch several
campaigns to facilitate operational activities and help players to providing
subsidy on loans
Increasing demand: Key drivers for outstanding perform of
food franchise is consumer demand. Indian young generation is highly passionate
to eat fast food like pizzas, burgers, Chinese, Italian and so on. This
demanding attitude encourages several national brands like Box-o-burger to make
entry in the market.
Favourable climate: temperature condition in India is not
changing on regular basis. Organizations operating in food and beverage
industry have taken advantage of moderate climatic condition. Hence favourable
temperature throughout year might be one of the reasons for expansion of food
and drink industry.
