According to recent reports, “Indian marketplace has seen amazing growth of fast food franchise due to rise in consumption of ready-to-eat meals”. Lots of international and national brands are offering low investment burger franchise opportunities with greater returns. Fast food market growth correlates with consumer needs and behaviour because in some parts of India people don’t take much interest they prefer locally developed cuisines rather than burgers & pizzas. In the period 2012-17 fast food market has witnessed remarkable growth, people in age group 20 to 30 spend more money as compared to older ones.
At present low investment business models are available in market or you can start from scratch. It is estimated that fast food market will boom in coming future, young consumer show great interest for nutritious foods. Market drivers:
1.Income level: India’s middle class is focusing on foods away-from-home which is encouraging global players to establish world-class QSR in metros, tier 1 and tier 2 cities.
2.Urbanization: Indian society is highly influenced by western lifestyle, urban population don’t hesitate to spend money, provided they get the best quality foods.
3.Non-availability of time: Working class population feels they don’t have much time to cook food at home. In order to quench hunger they find fast food as best alternative. As women also joining MNCs, there is less time remain in a day for household activities.
4.Inexpensive: fast foods are cheap, some companies offer fantastic range of varieties as well.
Box-o-burger is emerging brand that offer low cost burger franchise and also support franchise in site selection, marketing, interior, promotional activities, etc. Whenever you are in Jodhpur or Bhuj do visit Box-o-burger for something unique and exciting. No doubt India is fastest growing economy in the world with a population around 1.2 billion, currently food retailers put extra efforts to deliver best services. Box-o-burger has categorised menu into various segments such as Indian burgers, international burgers, garlic bread, French fries, etc. Additionally, the brand allocates funds for marketing, promotions, branding, sales &store marketing. In order to start own food franchise you should pay attention to modern-day trends, market reports, consumer choice & preference, competition in your desired location, &price. It goes without saying that food franchise sector is highly competitive but there is room for new comers to write success story. Do proper research to before jumping into world of fast food business.
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