Fast food franchise segment is continuing to show tremendous growth prospect in competitive marketplace. The use of marketing and technology tacticsin foodservice sector has been increased over past few years; in fact food operators spend billions of dollarsto promote products or services through digital channels.In the Indian fast food industry, there is large number of small, medium and large that offers delicious cuisines with effective focus on customer service, and business models. For example, fast food franchise owners are currently pay attention to innovations and competitiveness. It is necessary to utilize resources effectively;customers want innovations in services and menu consistently.
Food innovations
Fast food franchise sector went through dramatic changes; earlier prices of ready-to-eat meals were bit high but later on companies update pricing as per market condition and demand. In addition, during initial stage, only few global brands serve Indian customers with their western style products. As time moves, customer may acquire new taste rather continue with same meals. Some Indian brands like Box-o-burger identified better ways to introduce ready-to-operate business models with delicious Indian style menu. It is well said,” to create different you need to bring something unique and innovative”. New food operators invested time, energy and money to brought finest ingredients to make best delicacies. Thus it is essential to analyse your competitors’ behaviour to produce
something exciting.
According to recent reports, India’s middle class population will grow enormously by end of 2025; moreover young generation is major growth driver they spend huge amount on outside home foods. Today’s business environment is getting tough for food franchise operators due to consistently changing choices and preferences of customers.
Competitiveness
Every foodservice operator wants to make customer happy and satisfied. For this, competitiveness in various segments of business such as menu, operating system,staff training and recruitment, marketing and business plans will be required. The battle to become world no. 1 fast food brand is increasing; existing as well as new players continues to explore new ways of satisfying customers and franchisees. Furthermore, different types of costs include: employee salaries, transportation, rent and electricity costs also become higher, hence pressure on fast food companies will enhance a bit. To overcome certain challenges, fast food operators require standard operating procedures, flexible revenue model and future-oriented strategies. If you want to work with modern-day fast food brand, it’s Box-o-burger that fulfils all your demands and investment for burger franchise is low.
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