Fast food franchise: the evolution India style ready-to-eat cuisines

Over last one decade, Indian marketplace is overwhelming due to entry of world-class food brands especially in fast food industry. All popular brands have chosen franchising to expand in India and they also changed menu as per local customers’ choices and preferences. The fast food restaurant chain operators believe that Indian consumers pay great attention to local culture so it is would be necessary to indulge in local lifestyle to pull customers. Overall, fast food franchises are comparativelycreating better dining experience and experiment with existing menu to make it more compatible to influence Indian taste buds. The Indian fast food industry as of 2018 is comprised of several national, global, regional and local companies. National brands offer wide range of recipes, they only deliver Indian version of ready-to-eat meals. Box-o-burger is perfect example of food innovation and smart business models;in addition, the Indore-based brand is concentrating mainly to give shape to fast food cuisines.

The world’s most popular brands have developed huge franchise network in India and they steadily create awareness among customers through innovative branding, marketing and promotional activities. On the other hand, local fast food brands are struggling due to customers brand loyalty and changing food preferences. Box-o-burger is emerged out as reliable brand as it offers:

1.     Low investment burger franchise options: The restaurant industry is expanding at rapid rate, there are plenty of options that you can choose to start new fast food business. Low investment and high return fast food franchises models offered by Box-o-burger can be replicated in any Indian city without any problem. Apart from this, the brand has developed effective operations team that assist franchises in various task including site selection, training, marketing and staff recruitment.

2.     Menu: Indian style menu served at burger franchise restaurants will definitely create difference. In order to make customer happy and satisfied it is necessary to use natural ingredients and maintain cleanliness and freshness. Box-o-burger’s outstanding menu includes: burgizza, Indian burgers, sandwiches, mocktails, corn cupz and pastas.

3.     Support: If you are inexperience and new to fast food industry, the next thing is to find out brand that offer vital support in operational activities. To begin fast food business in your preferred location, you need to search best location. In case of Box-o-burger location will be finalized with the help of operation team within few days.

4.     Franchise cost: A nominal amount around 3 lakhs is taken as franchise fees; in addition franchisees will get assistance in store related activities and post grand opening support.

5.     Sustainable growth: Box-o-burger is steadily growing in India; the brand has penetrated local markets in Rajasthan, Delhi, Gujarat and Odisha. Business models are cost-effective, marketing strategies and promotional activities will create brand awareness. Box-o-burger’s main aim is to deliver outstanding recipes, money-making models and create effective dining experience for consumers.