What consumers want from fast food franchises?

Fast food industry has outpaced rest of business sectors in the course of past one decade. Consumption of fast food throughout the globe is increasing at rapid rate and leading brand i.e. McDonalds had faced challenges as consumer slowly shifted to other brands and stop eating at expensive restaurants. The fast food industry has shown unprecedented growth in terms of profitability and productivity. Owning and running a fast food business can be profitable and many entrepreneurs are focusing mainly on low investment models. As a franchisee entrepreneur,you can take advantage of well-established infrastructure and brand awareness created by franchisor. Several Indian brand are providing lucrative franchise opportunities, in fact they are searching for passionate people who want to kick-start career in competitive food industry. Consumers nowadays are not only limited to quick foods but they want something unique that give new taste to tongue. Now the question arises how to satisfy consumers and what they are actually looking for.

1.     Awesome menu: Eating at fast food restaurant is a different experience, literary the whole environment is quite amazing. Every brand has its own culture, particular theme for restaurants, interior designing, colour combination and staff members dress. Apart from this, customer want delicious recipes, natural ingredients and they are becoming concern for food preparation techniques as well.

2.     Quick services: Customer visit fast food outlets for quick and cheap foods, to add more, if menu item take longer time than expected time period them customer would have been frustrated. As a food operator, it is responsibility to serve customers effectively and pay attention to their concern. By listening to customers, you can develop strong relationship with them.

3.     Customer service: Fast food industry is known for its quick food culture and effective dining experience. When McDonalds enter into India, it needs to change menu as per customer demand and consistently improve customer service. Today’s customer wants to embrace latest trends such as online delivery, digital menu and fun environment.

4.     Competitive price: Fast food players need to lower down rates of products, for instance by implementing self-serve they are reducing staffing cost. Customer will definitely get benefits in form of low cost foods. Many new brands have come up with customized menu that means customer can choose ingredients and ask chef to prepare recipes according to their expectation.

5.     Consistent innovation: In this fast-changing business environment it is necessary to make significant changes in existing menu. Every year, new brands have developed different products in order to pull customers. Experiment with menu and services to necessary to retain customers for longer time. As long as consumers don’t get satisfied, fast food brands must do something.

6.     Fun: Eating food in QSR (quick service restaurant) is one of the best ways to get socializing with friends and family members. Indian consumers show great interest in attractive fast food outlets, you can see number of people on weekends enjoy delicious foods. It is essential to create better environment where people not only eat food but feel good.

Both national and international brands are adopting various strategies to streamline fast food franchise performance. For example, Box-o-burger has opened doors to compete with global fast food joints that are growing efficiently in local marketplace. Box-o-burger is eyeing to offer low investment burger franchise opportunities in tier 2 and 3 cities, in addition, the brand has achieved tremendous success as well. Instead of emphasizing on traditional and age old culture, Box-o-burger is committed to bring unique recipes and well-maintained business models that can generate huge profits and create best customer experience.