Once known as
land of traditions and culture, India has been emerged as dynamic destinations
for investment in various industry sectors. Food franchise is one of the sectors of F&B industry which has
been emerged as productive field for investment. With a whooping population of
1.2 billion only next to China and an increasing habit of food consumption of
Indians, several international and national brands are curious to explore untapped
potential in the market. Indian is a culturally rich country as each and every
state has its own speciality like Rajasthan, famous for royal heritage and
unique attire. There is no limit to aspirations of people; young generation of
the country is exciting about adventurous things. Youth aged over 20 has shown
more interest in eating fast food. This changing behaviour of Indian youth has
transformed whole F&B industry. You may have noticed that number of world
renowned brands have already firmed their roots and overwhelmed by the respect
shown by each and every segment of society.
With growing
trend of consumption of delicious cuisines and increasing brands awareness has
the led foundation of concept of food courts in the country. In this type of
business model, consumers are being served with different variety of cuisines
under single roof. Customers need to collect coupons and collect food from one
of the counters available in the store. This business model is heavily
appreciates by mass population as more and more restaurants have been opened in
recent years. Several international food chains like Dominos, Pizza hut, etc.
and domestic brands like Box-o-burger have their outlets in major tier 1 and
tier2 cities. Simultaneously, brands have also circumspect opportunities in
rural regions. The wave of eating food at luxurious and fantastic destination
has urged brands to bring more innovative products. Public want variety in
their plate, in order to survive in the market individuals need to update
business models on regular basis.
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