Food franchise market growth, trend, opportunities and size analysis

Food franchise market is expected to witness high growth on basis of increased income, favourable demographics and changing lifestyle in India. International restaurants have built strong roots in India over the years as young generation had shown great interest in ready to eat items like burger, pizza and Chinese foods. Already established players capture maximum market share but still there are untapped opportunities that should be explored to serve more people.

Growth

India has a reputation to bring innovations when discussion is about food. Since ancient time we are experimenting with spices to cook delicious dishes. As population grows, needs and wants also increase hence international and national players saw vast growth opportunities in Indian fast food sector. The market for restaurant is worth US $ 4 billion and is expected to US $ 10 billion by 2020. Hence over past one decade number of fast food establishments took place in major cities.

Trends

When fast food items like burgers and pizzas first introduced by McDonalds there were protests, people didn’t beef stuffed with breads. The company had to shift commercial activities as per consumer choice and preference. Since then a path of growth and success is observed in fast foodservice chains market. Introduction of Quick service restaurant (QSRs) culture has transformed the way eat food at outside home destinations. Moreover, online booking system has brought more convenience to customers. At current scenario, innovations took place as well as technologies are utilized to provide more benefits to customers. 

Size

Fast food franchise market is divided into organized and unorganized segment. At present approximate 30% market is organized and rest is unorganized. However conditions will improve due to entry of modern-day professional fast food players.

Opportunities

Rising demand for fast foods resulted in various profitable business ventures. Now it is become to start foodservice outlet at low cost. It is one of the fast-growing sectors in coming future.

Challenges and growth opportunities in burger franchise sector

Fast food franchising sector is exceedingly grown over the years; provide substantial employment and business opportunities. One of the greatest challenges faced by fast food franchise operator is health concern; people had realized that high consumption of fast food causes obesity. This attitude leads of shutdown of several medium and small sized fast food operators. In addition, there were rumours that fast food consumption may damage liver, thousands of franchise outlets around the world was closed as the fear of dangerous diseases was developed in minds of consumers. Fast food sellers had to face slowdown in terms of sales. At that time people were shifting towards organic foods hence fast leaders had to change menu as per consumer preference. Despite number of challenges, fast food industry is advantageous sector as new players are offering nutritious foods. New lifestyle and dining patterns will definitely create lots of business opportunities in forthcoming years.    

Burger franchise business is challenging but at the same time you earn reputation as good operator by offering quality foods prepared by using natural ingredients, vegetables and preservatives. For example, Box-o-burger’s ongoing products research and development activities are to ensure food quality and freshness. Fast food industry is intensely competitive and Box-o-burger had to compete with national and global brands on the basis of quality, pricing, services and customer loyalty. Moreover, fast food sector has few barriers of entry thus new player may grow at any time. Burger franchise future is mainly depending on strategies to improve existing products quality, developing new products as per customer choice and also overseeing marketing activities. Fast foodservice chain market is rapidly increases due to increased globalization and favourable demographics. SWOT and PESTEL analysis are techniques used by companies to understand uncertainties occur in operational activities. A good strategy and quality services are underlying factors to develop a reputed burger franchise.

How to choose best food franchise opportunities for unmatched success

Want to invest in food and drinks sector but confused over various food franchise opportunities available in market. Food franchise is good choice because it is one of the best franchising sectors to grow in coming years. Rapid changing lifestyle, global trade agreement with food brands is primary factor responsible for transition food consumption transition from traditional to western. Over the past two decades, Indian food industry is figured as effective area to invest. So before betting on any sector always check for future opportunities and present statistics, for instance, F&B sector is expanding exponentially and also have potential to grow high. Here are few checklists that can be taken into consideration:

Investment cost

Fast food accounts for leading segments to start new projects. Always go for brand that offer high profit margin as well as charged low franchise fees. Circumpsect whole franchise module then goes any decision.

Brand value

It is often observed that people are attracted towards famous brands but there is no guarantee to success. Hence it is better to know about your target market choice and taste before investing in high-end brand.

Customer tendency

Success of any food franchise depends on regular customer visit. You should do proper research to know about customer mindset.

Menu list

At present thousands of franchise establishments are running in different corners of the country. To become market leader always choose franchise that offer unique products couple with high-class hospitality.

Age of brand

How long your selected brand is offering foods to customers? This question should be answered to check whether brand is stable or not.

Apart from this, check all documents mandatory to start franchisee. Fast food franchise is always a good choice because young generation is showing great interest in ready to eat foods. But you should check all above mentioned points before going to invest over any brand.

Burger franchise market is getting bigger as new players make entry

Indians love for fast food has encouraged burger franchise operator to start new ventures. In coming year, growing demand will make burger business to groom into a multibillion dollar industry. It is not easy for new players to make entry because range of establishments from small to large burger outlets is already setup. In order to develop a new store, you need to do plenty of research to create an effective business model. Franchising is one of the best concepts to penetrate local markets with low investment. If you are looking to operate new burger business then have a look at model build by India’s famous burger franchise, Box-o-burger.
Multinational burger chains have dominated Indian markets with western flavours and tastes. Now it is time to develop Indian origin burgers. Box-o-burgers innovative menu list say everything about how brand has experimented with western cuisines. Another burger outlet was opened in Indore now you can enjoy varieties of fast food items along with soft drinks. According to food experts, burger business is one of the most lucrative businesses in terms of profitability and popularity. ‘Eating out’ culture is propelling burger franchise operators to penetrate tier 1, tier 2 and tier 3 cities. Moreover semi-urban and rural areas are also targeted by food franchise companies to develop a better India where people can feel modern trends and innovations. Many Indian brands have collaborated with international players to create food parks or food zones. Government is playing key role to create opportunities, like giving loan facility to small business owners. In addition foodservice chain is always a booming sector to invest as Indians are showing great interest in outside home foods. For example, when Box-o-burger was invented number of popular players has already proved their point but unique products list help burger franchise to find niche place in burger market.