Fast food franchising sector is exceedingly grown
over the years; provide substantial employment and business opportunities. One
of the greatest challenges faced by fast food franchise operator is health
concern; people had realized that high consumption of fast food causes obesity.
This attitude leads of shutdown of several medium and small sized fast food
operators. In addition, there were rumours that fast food consumption may
damage liver, thousands of franchise outlets around the world was closed as the
fear of dangerous diseases was developed in minds of consumers. Fast food
sellers had to face slowdown in terms of sales. At that time people were
shifting towards organic foods hence fast leaders had to change menu as per
consumer preference. Despite number of challenges, fast food industry is
advantageous sector as new players are offering nutritious foods. New lifestyle
and dining patterns will definitely create lots of business opportunities in
forthcoming years.
Burger franchise business is challenging but at the same
time you earn reputation as good operator by offering quality foods prepared by
using natural ingredients, vegetables and preservatives. For example,
Box-o-burger’s ongoing products research and development activities are to
ensure food quality and freshness. Fast food industry is intensely competitive
and Box-o-burger had to compete with national and global brands on the basis of
quality, pricing, services and customer loyalty. Moreover, fast food sector has
few barriers of entry thus new player may grow at any time. Burger franchise
future is mainly depending on strategies to improve existing products quality,
developing new products as per customer choice and also overseeing marketing activities.
Fast foodservice chain market is rapidly increases due to increased
globalization and favourable demographics. SWOT and PESTEL analysis are
techniques used by companies to understand uncertainties occur in operational
activities. A good strategy and quality services are underlying factors to
develop a reputed burger franchise.
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