The food industry is comprised of various sub-categories such as processed food, on-table foods, fast food, traditional cuisines (local), etc. Among these, fast food is increasingly vibrant and continues to expand quickly around the world. Sales of ready-to-eat meals have been growing effectively over past few years; USA remains top countries where consumption and production of fast foods is higher as compared to other nations. Companies are targeting every section of society, they have developed especial meals for kids, introduce soft drinks, healthy menu and online delivery system. India is rich country in terms of food diversity and consumer market;in fact international investors saw amazing opportunities in local markets. At present popular fast food franchise brands are coming with innovative concepts to give people a new feeling while enjoying food.
People these days want healthy ingredients based, preservative free and fresh recipes in quick service formats. Popular companies have already identified consumer behavior; they are consistently focused on nutritious segments.
Reason
There are certain reasons that can be attributed to changing behaviour of people towards food away-from-home.
1.Hectic schedule: Busy lifestyle is could be the possible reason of increasing demand for nutritious foods. People want foods which are prepared by using natural ingredients because they don’t have enough time to cook at home.
2.Globalization: International brands are consistently penetrating Indian markets with innovative concepts. In this food-world, people love to eat deliciousrecipes at reasonable rate; global brands are also focusing on consumer preference.
3.Fast-casual:Most companies offer fast-casual services, they want to serve customer efficiently and effectively. Fast foods these days are consumed heavily with great acclaim, year-by-year changes occurred in consumption pattern as well.
Box-o-burger is leading quick service restaurant chain based in India which has focused primarily on latest trends and opportunities. The brand is expanding at rapid rate; you can become part of it.
No comments:
Post a Comment