Fast food industry is continues to expand in Indian marketplace as local people show great interest in ready-to-eat meals and franchising remains convenient and cost-effective route to expand well-established business in competitive marketplace. International brands are penetrating populous cities such as Mumbai, Delhi, Chennai and Hyderabad in order to occupy maximum market share. India’s foodservice market is benefitting from rising income level, changing consumption pattern, government policies to attract foreign companies and young population. According to recent reports, popular fast food franchise brands are willing to open more outlets including tier 2 and 3 cities with great acclaim. There are over 1000 large, small and medium size brands that constitute organized fast food market in India. Eating in a restaurant is occasionally in earlier days, as if now frequent visit to QSRs (quick service restaurants) have opened doors to various business opportunities.
Definitely, India is emerged as ideal location for foodservice establishment and every time people want to taste great menu. There are few benefits of fast food franchise business such as:
1. Risk involvement is low in franchised business as compared to independent start-ups. You need to focus on various things to get success, for instance training of employees, marketing, promotional activities and customer satisfaction.
2. You can take advantage of successful business which has already established by franchisor in various locations. In addition, proven business models will definitely give you confident to reach maximum customers without any problem.
3. Staff hiring and training will be handled by franchisor. As a franchisee, your responsibility is to maintain standards set by company and follow rules and regulations implemented by franchisor to standardize business models. All employees will be trained to prepared quality foods with proper attention to hygiene.
4. Well organized marketing and promotional strategies to promote products or services in competitive marketplace. You just need to learn art of marketing that can be beneficial in your preferred location. Traditionally, Indians are price sensitive so you can add low cost products to fascinate customers.
5. Innovation is key to success hence you need to reinvent existing business models to create better dining experience for customers. Fast food business needs to operate in a professional manner otherwise customers can switch to other brands.
6. Local taste and ingredients is what you need to focus on. Do proper to find out brand that delivers high quality foods at competitive price.
Don’t worry, if you are inexperienced as most successful franchise units were developed by entrepreneurs with no prior experience.So many people choose food franchise route to kick-start new business, moreover there are plenty of brands that offer different types of franchisees. It is up to you to select best brand that not only produce good food but create great customer experience. India-based brand Box-o-burger is offering low investment business opportunities that need to be addressed to establish profitable fast food business. At present, it is looking to appoint passionate franchisees that show interest in company’s value and share same mission and vision.
Box-o-burger is planning to expand franchise network is coming months; it is one of the best opportunity as if now. Within 20 lakhs you can set up luxurious restaurant in your preferred location and also get high profit margins as well. With changing time, fast food players require to make certain amendments in on-going strategies to give tough competition to well-established brands. Box-o-burger is always giving importance to customer demand, listen to franchisees and make decision accordingly. Foodservice industry is getting competitive; you must focus on latest trends and opportunities in order to outpaced counterparts.
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