Friday 9 June 2017

‘Burger franchise for sale’: A campaign to start next level franchise


Food and drinks industry is expanding rapidly, especially food segment is getting diverse day-by-day due to presence of first choice brands across the globe. In this context, India is emerged as favourite destination for investment as Indians are food loving as well as crazy for new products. Burgers are much preferred fast food cuisines for many people around the global. In India it was first sell on streets but with the entry of medium and large sized food franchisees burger turned to be inspirational meal especially for working women. Still there is no proper evidence have been confirmed over origination of burgers but it doesn’t matter for food lovers anymore.
Burger franchise for sale is a campaign started by India’s fastest growing food franchise, Box-o-burger. Sole purpose behind conceptualization of campaign is to develop a food zone where people cool down their desire to eat healthy and fresh food. Box-o-burger an India based brand has understood emotions of local citizens with great acclaim, in turn, decided to merge traditional Indian taste with western foods. A meagre 20 per cent burger franchise market is captured by international brands and rest is dominated by Indians brands. In coming years both domestic and global brands have decided to work together to penetrate unorganized market share with great efforts. Metropolitan cities, large towns or regions are already flooded with number of exclusive burger selling outlets.
In order to fulfill consumers demand, companies have consistently produced new varieties. For example, in earlier time when burgers were initially sold on street were simple. On the contrary, consumers are left with array of options in today; burgers are not just about stuffs in between two breads. Definition of today’s food items have changed a lot, creative and nutrient based food items are demanded by consumers specifically. It is evident that food industry has shown unprecedented growth in past and recent time and also continuous to show prosper growth in coming years.

No comments:

Post a Comment

Fast food franchise: Investment progress in India

The fast food franchise market is likely to expand significantly and there will be ample opportunities in the coming year. Globally,the...