Modernization
and globalization has changed the face of fast food industry around the globe. People
are moving out of their home to consume foods in luxurious and superior quality
restaurants. Retail food chain, court, etc. are organized and road side stalls,
outlets, etc. are unorganized. The organized segment is highly competitive due
to presence of food players which offer hygiene and high quality food items by
keeping cleanliness and freshness at priority. Indian fast food industry is
reckoned as diverse and phenomenal because there number of brands that offer
low cost business opportunities. Successful brands are customer centric that
means focus on existing and potential customers. Many chains have entered in
India with new versions of ready-to-eat food items and new formats like
fine-dining, self service, digital menu, etc. Uneven changes have been observed
in consumption pattern, for instance quick service restaurants (QSR) players offer
variety of dishes.
Box-o-burger is
innovative fast food franchise brand which is known for its high quality
services and world class menu. Rising health awareness among consumers may be
one of the factors which are responsible for massive growth of green vegetable
based dishes. Apart from this, fast food market has shown unprecedented growth
rate and is expected to generate billion dollars in coming years. This sector
continues to demonstrate outstanding performance and sustainable growth rate, globalization
is also major factor that influence modern day consumption pattern of
consumers. Indian based brands are constantly producing amazing recipes and
also focus mainly on latest trends and opportunities.
Fast
food franchise sector is burgeoning over past five years, local and global
brands are primarily use natural ingredients to make customer happy and
satisfied. Box-o-burger is offering exciting franchise options and has designed
various low investment models which can be replicated in any local across the
nation and globe.
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