Fast food franchise segment has outpaced other franchise formats in
market, especially in India, number of brands significantly establish huge
business. Every year billion dollars revenue generated, number of people gets
employment and also economy of nation improves. To be precise, fast food
industry is playing vital in development of living standard of people. National
brands are collaborating with international companies to build large food parks
so that demand of modern-day consumers can be fulfilled easily with great
acclaim. In the list, Box-o-burger is new name which has contributed a lot to
improve fast food industry; in fact it has created various new recipes and
designed low investment business models to empower small pocket entrepreneurs.
It is not cup of tea for anybody to buy food franchise models offer by
McDonalds, Pizza hut. Apart from this, there provide western products which
does not suit Indian taste. On the other hand Box-o-burger pay attention of
culture and traditions while serving food.
QSR demand
Quick
service restaurants are particular type of restaurant caters fast services and
quality food demand of consumers. Indian society is progressing, food
expenditures accounted for maximum retail consumption. Food retail sector is at
fifth position globally and is estimated that if market grows same manner in
coming years, India will become next leader. Globalization, favorable
demographic, urbanization and liberal economic policies contribute massively to
the expansion of fast food industry. Moreover, several new food players also
put efforts to reduce carbon footprints which are good for green ecosystem. Indian government has made various amendments
to attract substantial foreign investments. According to Food Safety and
Standards Authority of India (FSSAI), foodservice operators should standard
procedures, cleanliness and freshness while commercial operations. Box-o-burger
has implemented finest business models which are good for environment, easily
replicate in different corners of the nation.
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