Indian foodfranchise sector witnessed exceptional growth and has become revenue generating
machine for government. Food industry adds values to national income in form of
tax, every year millions of amount added for national treasury from food
franchise players. Reports have indicated that despite vast untapped
opportunities Indian foodservice sector lagging behind global marketplace. Most
of local fast food players do not practice standard food preparation techniques
and also not focus on current market trends. In order to lift Indian market it
is crucial to determine troubles. We should utilize latest technological
advancements for developing online delivery system, inventory and payroll
handling tools, etc.
Fast food market size
The Indian fast
food sector has its own unique way of progress; however sector benefitted from
technological advancements. Quick service restaurants offer delicious foods like
burgers, pizzas, sandwiches, noodles, etc. fast food market grew almost 10%
over past few years, stands among top 10 in world. Furthermore, consumption
pattern is gradually changing due to growing young generation as well as
emerging demand for better quality fast foods.
Market expansion
Owing to rising demand for healthy food and a
consumer trend of shifting to organised format, fast food chains are adapting
to technology based innovations. For example, online delivery system is gaining
lots of popularity, every player in fast food sector provide convenience to
customers by offering customised services. Indian government has come up with
various initiates like Make in India and Start-up India for promote Indian
marketplace in every sector on global platform. It goes without saying that new
established players are utilizing modern-day technologies to market products or
services in various locations. Social media is one of the best tools for online
marketing and lead generation; moreover companies also focus on smart
equipments that can be used to
cut various costs on manpower. Fast food chains are planning to enter India in
order to serve vast population.
No comments:
Post a Comment