Trend of fast food dishes is at
peak, people frequently demand distinctive recipes and also like QSR (quick
service restaurants format). India is a diverse in terms of culture,
traditions, food and geographic location. Additionally, the country has a well
settled economy majorly depend on agriculture and small scale business. Food
franchise sector is also contributing towards up gradation of socio-economic
condition of native people. Current market scenario suggests that burger franchise model is interestingly
adopted by consumers with both hands. It means people more likely to eat fast
food products like burgers, pizzas, French fries, etc. One of benefits of
franchise is instant brand recognition, for example if you own a Box-o-burger
store, do not need to spend much on marketing or branding as it is already a
well established in local markets. Moreover, franchisee will receive training
and marketing support on regular basis to run store successfully without any
sort of problem. Box-o-burger offers following things:
1. Operational manuals: It takes care of
operational activities, where to purchase raw material and supply chain
management. A good franchisor provides assistance in every single step.
2.
Site
location and design: Investors often do not find best location for store
set up. A team of experience professionals provide assistance in site selection
as well as interior designing. Color combination is also matters as customers
pay attention to interiors as well.
3.
Opening
strategy: It is well said,” First impression is last impression” Thus
opening day of newly established fast outlet should be grand as it the event
where you encounters with customers. You should adopt attractive tactics to make
customer happy and satisfied.
Advertising plan:
Most significant business concept in today’s competitive marketplace. Brand
promotion on social media platforms is must and also digital marketing techniques
are essential to create brand awareness.
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