Tuesday, 19 December 2017

Consistent Progress of organized Fast food franchise sector in India


The fast food industry is growing expressively there is no stoppage, every year growth rate is quite interesting many new franchise brands has started operations. Fast food franchise sector is stimulating due to busy lifestyle of population; in addition young generation is showing great interest in ready-to-eat meals. Global fast food companies focus mainly on Indian marketplace because:
·        Country has highest young population profile
·        People excited for unique recipes
·        Burgers, pizzas, French fries, and sandwiches are consumed the most
·        Flexible rules and regulations
Box-o-burger has witnessed amazing market growth rate due to its quality foods and optimal services. Ready-to-eat meals available in market made with 100% authentic ingredients. Both organized and unorganized players are present in India, organized market is accounted for 30% which is quite low as per today’s customer demand. Box-o-burger is effortlessly working to bring delicious recipes in Indianized version with great acclaim. Stiff competition is developing day-by-day; food players should pay attention to latest trends and opportunities, for instance online ordering, self-services, quick service format, etc. are few of trends. India is leading country in terms of fast food market growth, consistent innovations and numerous untapped opportunities. In order to start a food business you should do proper research so that valuable information can be collected about consumption pattern and target market.

Key factors to remember
1.     Investment model: Box-o-burger’s business models are effective and can be profitable in local markets across the nation. Standard operational procedures are followed to maintain models efficiently.
2.     ROI: Return on Investment is high as compared to other existing brands.
3.     Good track record: Fast food industry is highly competitive, investors must know about details of brands completely. At Box-o-burger everything is perfect as well as extraordinary.

4.     Quality services:People like to spend money but they also want excellent services. 

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