Friday 21 July 2017

Challenges and growth opportunities in burger franchise sector



Fast food franchising sector is exceedingly grown over the years; provide substantial employment and business opportunities. One of the greatest challenges faced by fast food franchise operator is health concern; people had realized that high consumption of fast food causes obesity. This attitude leads of shutdown of several medium and small sized fast food operators. In addition, there were rumours that fast food consumption may damage liver, thousands of franchise outlets around the world was closed as the fear of dangerous diseases was developed in minds of consumers. Fast food sellers had to face slowdown in terms of sales. At that time people were shifting towards organic foods hence fast leaders had to change menu as per consumer preference. Despite number of challenges, fast food industry is advantageous sector as new players are offering nutritious foods. New lifestyle and dining patterns will definitely create lots of business opportunities in forthcoming years.    
Burger franchise business is challenging but at the same time you earn reputation as good operator by offering quality foods prepared by using natural ingredients, vegetables and preservatives. For example, Box-o-burger’s ongoing products research and development activities are to ensure food quality and freshness. Fast food industry is intensely competitive and Box-o-burger had to compete with national and global brands on the basis of quality, pricing, services and customer loyalty. Moreover, fast food sector has few barriers of entry thus new player may grow at any time. Burger franchise future is mainly depending on strategies to improve existing products quality, developing new products as per customer choice and also overseeing marketing activities. Fast foodservice chain market is rapidly increases due to increased globalization and favourable demographics. SWOT and PESTEL analysis are techniques used by companies to understand uncertainties occur in operational activities. A good strategy and quality services are underlying factors to develop a reputed burger franchise.

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