The relentless market share of burgers among all fast foods created lots of buzz. When burger was first introduced in India people protested against international brand to use beef meat but actually later on all troubles were sorted and people happily consumed burgers. Over the past few years many of multinational brands and national brands follow traditional Indian kitchen culture to prepare fast food and yes they succeed in it. Box-o-burger is also food franchise brand specialized in offering variety burgers as well as other foods but in essence all products are prepared by using natural ingredients. Burgers are listed among top fast foods consumed all over the world. Approximate 50 billion burgers were consumed in a calendar year (figure are not exact), and number will rise in coming years. Burger franchise operators running smoothly in country enjoyed great whenever sports related events organized. For example during ICC tournament 2011 which was conducted in India burgers were among top fast food items. When talking about market value, food services or restaurant industry was generating whooping revenue Rs. 50,000 crore during year 2011. During 2011-16, quick service restaurant trends empower fast food industry.
Literally, expansion of fast food industry is coupled with rising population, growing western culture and urbanization. On average last two years, Indian market counted among top five fast food consumer market, in fact, industry is growing annually at 20 percent. To put it another way, food franchise brands experimented with food items to boost fine dining experience. Introduction of several celebrity programs like master chef India act as promoting agents, create awareness among mass population regarding various fast foods. Many Indian celebrities are seen in advertisement to promote traditional Indian food culture. Incredible India started by Gujarat government is good move to promote regional cuisines at international arena. At present there are many Indian brands serving global foods flavoured with Indian taste and mesmerise consumers.
Literally, expansion of fast food industry is coupled with rising population, growing western culture and urbanization. On average last two years, Indian market counted among top five fast food consumer market, in fact, industry is growing annually at 20 percent. To put it another way, food franchise brands experimented with food items to boost fine dining experience. Introduction of several celebrity programs like master chef India act as promoting agents, create awareness among mass population regarding various fast foods. Many Indian celebrities are seen in advertisement to promote traditional Indian food culture. Incredible India started by Gujarat government is good move to promote regional cuisines at international arena. At present there are many Indian brands serving global foods flavoured with Indian taste and mesmerise consumers.
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