Sustainable
foods are demand of the day, consumer want healthier, tasty and green fast food
produced in eco-friendly way. Popularity of ‘Go Green’ concept is increasing
day-by-day; individuals from all age groups like to adopt eco-friendly
practices in order to avoid environmental wastes. Fast foods are most-loved
foods across the world; companies are come up with natural methods to prepared
fast foods with great acclaim. Consumers are no longer want additives or
preservatives which are obtained from chemicals. The use
of eco-friendly ingredients in fast food is major trends getting popular these
days. Food franchise operators are taking advantage of Go Green movement. Green
initiatives seemed to attract large number of customers, vegetarians who found
fast food as unhealthy are now taking interest in burgers, pizzas or other food
items. It is all possible by using organic recipes in fast food chains. One of
the India based fast food brand, Box-o-burger has produced delicious varieties
of Indian burgers which are especially made as per local people demands and
needs. Only environmental friendly ingredients are used that suits health of
people from all age group.
Major
companies have experimented with menus, trying to upgrade quality of foods
through eco-friendly ways. Fast food industry is growing at rapid rate,
consumer taste, choice or preferences are consistently changing on regular
basis. Food industry is seeing huge changes but on the other hand there are
enormous opportunities. Use of biodegradable boxes for food packing is good
initiate towards green environment. A growing need for health hygiene foods
enable fast food operators to utilize naturally obtained ingredients, green
vegetables and spices. Food franchise service sector is improving, gradually
shifting towards organised format. Some start-up companies had already made
customers happy by serving organic foods and using standard practices which
doesn’t create harmful effects on environment.
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