Indian fast foodindustry is estimated to grow at 15 to 20 % in forthcoming year. Many
international brands have already established several units in Indian market.
Moreover, major fast food retailers are also applying various marketing
strategies to attract young generation of the country. Unlike western fast food
recipes, Indian fast food brands are actually offer healthy as well as
delicious burgers, pizzas, etc. Increasing fast food franchise opportunities
are result of large demand for foods which are made in limited time period.
Reasons
Food franchise
market is getting supersized day-by-day. Changing behaviour of Indian consumer
is one of the underlying reasons to the success of fast food recipes in India.
Here are few reasons:
1.
Consumption pattern – People are
focusing primarily on consuming fast food recipes which are made from organic
ingredients i.e. green vegetables. New fast food brands include Box-o-burger
implement latest trends in foodservice and have gained lots of popularity.
2.
Hectic schedules – Burgers, pizzas or
sandwiches are largely consumed by people. As per reports, burgers are one of
the fast foods mostly eaten across the world. People with daily life routines,
they want ready to eat cuisines.
3.
Working women – Currently fast food
market is largely fuelled by working women. Fast foods are easily prepared in
quick succession of time, better alternative for traditional recipes. Working
women have left little time to cook food at home hence they preference to visit
restaurant twice of thrice in a week.
4.
Lifestyle changes – Global fast food
players are influenced by continuously changing lifestyle. Youth working in
multinational corporations are quite adventurous and always focus on new
recipes.
These
are some of the basic reasons which are responsible for vast food franchise
opportunities in Indian marketplace. It is estimated that coming years would be
profitable for fast food industry because people demand more ready to eat
recipes.
No comments:
Post a Comment