Several global
fast food franchise brands are planning to enter in India in the next five
years. At a time when popular food chains failed to attract customers due to use
of factory-made ingredients in food preparation activities, on the other hand
new Indian brands efficiently run outlets by using organic ingredients, spices
or herbs. The word-of-mouth marketing is immensely fuel the growth of fast food
brands in the country. At the end of 2016, popularity of India-based fast food
was good as compared to global brands. Only reason behind huge market growth in
terms of revenue and size is globalization. International brand awareness among
Indian consumers and immense demand for fast food items like burgers, pizzas
and French fries, has opened entry gates for global brands.
The fast food
trend was new to Indian customers during 90’s; people take time to give full
support to new style of eating. Later on lots of development has been done and
still existing operators unable to fulfil consumer demand completely. That
means endless opportunities are generating and immense room for new players to
operate. For example, Box-o-burger is top-class brand in market and is famous
for offering mouth-watering recipes at reasonable prices. It is ranked among
top franchise business opportunities in India. As per reports, fast food
industry is all set to become a trillion dollar industry in forthcoming year. Franchisees
paid a sum of money to franchisor in order to replicate business, marketing and
branding strategies in new locations.
People
see fast food as inexpensive and quickly available foods. Tough competition
began to occur in fast food sector due to expansion of global brands in Indian
markets. For example, metropolitan cities are having most brands to date,
however people demand more brands on regular basis to experience new level of
fast foods. Additionally, QSR (quick service restaurants) format has outpaced
traditional foodservice formats. Busy lifestyle, urbanization and increased
income level are few factors responsible for immense growth of QSRs around the
world. Now every new player is forced to work as per latest trends to remain
competitive. Furthermore you need to be alert because customers have lots of
options to cool down their appetite. In developing and developed countries, people
want to eat nutritious and delicious fast foods. It is new trend become famous
over past few years. Naturally obtained ingredients or herbs are mostly
preferred by today’s consumer, manage customers demand is responsibility of
every operator.
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