India is marketplace
is fuelled by industrialization, globalization and urbanization, a new energy
has been seen in young entrepreneurs. Large number of food franchiseopportunities has been increases; even people having low income can begin new
projects through franchise business model. New fast food players have changed
entire menu to attract customers, box-o-burger is a quick service restaurant
accredited as best fast food service brand by customers. Irrespective of health
issues, fast food restaurants remain in high demand. Several operators are
adapting natural ingredients and fresh vegetables and also use less additives
or preservatives in foods. At the end of the day, you have to make your
customer happy and satisfy, take proper feedbacks from customers for
improvement in services.
Metros and
mini-metros cities are targeted by fast food operators due to high consumption,
over past two years some brands are now expanding roots in smaller cities.
Successful restaurant players have develop unique products which are delicious,
fantastic, and incredible. Restaurant industry is highly competitive because
there are number of fast food players that already attract large number of
customers.
Key trends in fast food industry:
·
Traditional Indian cuisines
present in fast food format extensively by new comers
·
Quick service restaurants are
significant part of Indian dining experience and lifestyle
·
Major global popular brands
only offer franchise in metros but Box-o-burger willing to expand in tier 1,
tier 2,tier 3 and semi-urban areas as well
·
India is among top 5 leading
nations in fast food production and consumption
·
Every years hundreds of new
fast units opened in Indian marketplace
Many
of these days’ fast food franchise brands are looking to develop new recipes so
that large number of customers will attract. Furthermore, new fast food
operators focus on organic foods to make nutritious fast foods like burgers,
pizzas, French fries, sandwiches, etc.
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