Monday 1 January 2018

Growth and performance of fast food franchise in India


Fast food industry has emerged as one of the innovative industries around the globe. Several companies adopt franchising technique to distribute products or services in different geographic locations. Food franchise players are enjoying success as day-by-day people that love fast food increases at good rate. The fast food industry has certainly benefitted from online technologies, mobile applications and modern-day lifestyle trends.  It is well said, ‘food feeds the soul’ so if you eat healthy automatically you will be active in all aspect of life. As per recent reports, in India fast food consumers have been increased and is estimated that it may get double in next few years as companies moving towards nutrition foods. For example, Box-o-burger has developed delicious, nutritious and innovative fast food dishes and presents them in quick service format.

Market analysis

Competition is high but still enormous opportunities for people who are excited for food career. Low cost burger franchises available for sale, in Indian markets,they are providing training, marketing and other vital supports. Approx. 30 to 40 % market is organized and rest market is dominated by unregistered local vendors. Today’s consumer prefer fresh, clean and standard food, they focus on food quality and services. Hence there is room for global & Indian brands to explore more.

In general terms, if you start own food business then you should pay attention to latest trends, in addition analyse strategies of present popular players. Year-by-year, fast food industry is generating lots of revenue and employment. No industry is as exciting and vibrant as fast food industry; you can limitless varieties of ready-to-eat meals, engage with family members and friends while eating foods at quick service restaurants. Hence foodservice is supposed to be fun as well business oriented, it is profitable and fruitful for both brands and people.

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