Anybody who wants to start new business would definitely look for large number of customers on daily basis. Success of business solely depends on customer satisfaction, if you able to fulfil demands then only you think about income. In fast food franchise segment intense competition prevailed due to presence of popular companies around the globe. Now one thing matters the most is perfect location. Suppose if you have very delicious and unique menu but your restaurant too far from public then only limited people will reach. In order to cover market share you should focus on perfect location. In today’s business environment, there are number of small, medium and large size enterprises, and competition is also getting intense thus it is significant for companies to be inventive and pioneer in specific industry and should think about long term success. Localization factor must be taken into consideration to run burger franchise effectively.
Rapidly mounting per capita intake of away-from-home meals is estimated to rise in forthcoming future. Site accessibility is necessary because:
• Customers can easily reach
• To reduce marketing & promotion budget
• To generate more revenue
• To be in limelight always
It is challenging to find a right location for fast food business, hence take time before long-term investment. Factors that must account when choosing location:
• Country selection
• Specific geographic location within country
• City selection
• Selection of particular location within city
In India setting a franchise business is easy as government don’t impose any strict law. A legal agreement signed between franchisor and franchisee for sharing rights. In fast food industry, you need to focus on many factors such age of people, average income and consumption pattern when finalizing location. It is to be concluded that perfect location would be added profit for your business. Do proper research; ask franchisor to find perfect location.
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