Food franchise sector has
constructed large share of restaurant industry. In fact, US $ 600 billion
revenue generated by fast food segment alone in consecutive years 2015 and
2016. There are approximate 1 billion small, medium and large sized fast food
restaurants in world, employ over millions of people. Consumers around globe
expect quality, taste and low price food items. Ready to eat food items are
highly processed, prepared in quick succession of time, with focus mainly on customer
preference. Top five QSR sales include:
- Burger concentrate restaurant – 35 % market share
- Sand which outlets – 12 %
- Pizzas outlets – 13 %
- Chinese restaurants – 15 %
In addition
there are number of restaurants exclusively offered variety food items but
market share is quite low. Basically fast foods are considered as unhealthy,
increase obesity among population. But industry players are ready to overcome
every trouble by leveraging latest technology.
Why technology
To meet global
consumer needs and wants food processing activities should be fast. Smart
technical equipments are required to check quality of food items. People are
more health conscious as well as prefer nutrient contained items. Quick
services are significant part of fast industry. Online booking systems, digital
counters, door to door services and fast food processing activities is only
possible due to latest technological inventions. Modern fast chains utilized
technologies to produce healthy food items, fresher ingredients with low
preservatives and additives, green vegetables and chicken free snacks are
demanded heavily by international consumers. Moreover, fast food industry is
losing market share to fast casual restaurant industry segment. Prices of food
items are low as well as quality is at priority. It all possible with the help
of technological advancements and consumers increasing needs and want. It goes
without saying that food franchisees running successfully in developed and
developing countries have to transform operational activities to bring
competitiveness.