Food franchise get diversified when technology involve

Food franchise sector has constructed large share of restaurant industry. In fact, US $ 600 billion revenue generated by fast food segment alone in consecutive years 2015 and 2016. There are approximate 1 billion small, medium and large sized fast food restaurants in world, employ over millions of people. Consumers around globe expect quality, taste and low price food items. Ready to eat food items are highly processed, prepared in quick succession of time, with focus mainly on customer preference. Top five QSR sales include:

•         Burger concentrate restaurant – 35 % market share

•       Sand which outlets – 12 %

•        Pizzas outlets  – 13 %

•     Chinese restaurants – 15 %

In addition there are number of restaurants exclusively offered variety food items but market share is quite low. Basically fast foods are considered as unhealthy, increase obesity among population. But industry players are ready to overcome every trouble by leveraging latest technology.

Why technology 

To meet global consumer needs and wants food processing activities should be fast. Smart technical equipments are required to check quality of food items. People are more health conscious as well as prefer nutrient contained items. Quick services are significant part of fast industry. Online booking systems, digital counters, door to door services and fast food processing activities is only possible due to latest technological inventions. Modern fast chains utilized technologies to produce healthy food items, fresher ingredients with low preservatives and additives, green vegetables and chicken free snacks are demanded heavily by international consumers. Moreover, fast food industry is losing market share to fast casual restaurant industry segment. Prices of food items are low as well as quality is at priority. It all possible with the help of technological advancements and consumers increasing needs and want. It goes without saying that food franchisees running successfully in developed and developing countries have to transform operational activities to bring competitiveness.