Burger lovers
are found anywhere in the world. Burgers are not only offer in luxurious
restaurants but they are also available in small and medium stores. Fast food
service restaurants running round the globe are gradually expanding business
due to greater demand for ready to eat cuisines like pizza and burgers. A
significant factor that fuel burger franchise growth is increasing per capita income of consumers. Average
middle class living in India didn’t afford restaurant and food courts bills in
past years but at present there is gradual increase in income. Burgers are
eaten by every section of society unless there is no beef stuffed in it. Brands
operate in India have made all food items by keeping Indian traditions and
rituals at priority. For example, when multinational brands first started
operations they had to face problems due to cultural difference, in fact, beef
is not allowed in India so companies had to change menu cards as per Indian
taste.
Thus while start
food franchise in unknown territories companies are struggling to overcome
difference like cultural, religious, language and governmental laws. Some
foreign brands are smoothly running in various Indian cities because they
understand needs and wants of Indian instantly. There are some new brand in the
race create lots of buzz in market. Box-o-burger an Indian brand has
transformed whole burger industry with its unique product portfolio and high
class services. At present the brand is actively operate in Mumbai and is on
the urge to start new outlets in coming years. Entrepreneurs who are interested
in franchising can take advantage of Box-o-burger’s low cost business
opportunities. In addition, the brand is focus on each and every segment of
Indian segment whether small or large pocket. For vast unmatched growth
contribution of each stakeholder is vital. Thus in coming years burger
franchise is all set to become a separate industry in itself.
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