Friday, 9 June 2017

Origination of burger franchise business model in India


Unexpected shift in food and grocery industry is influenced by consumers and business driving corporation operate across the globe. Moreover companies fast food are rattled by consistently changing consumer needs and wants like demand for nutrients added food items coupled with quality and unmatched taste. Several changes are supporting food business like removal of additives and preservatives, elimination of plastic substance and use of biodegradable and recyclable packing materials. All these changes have contributed immensely to burger franchise business model; in fact, burgers are consumed at a high rate in countries like India and America. So a firm business model is required so that all operational activities involve in making burgers are aligned to food and safety standards.
In future, burger franchise would emerge as a separate industry because market share of burgers is great as compared to rest fast foods. Indian fast food industry has been expanding rapidly, thanks to continuous market penetration and massive investments.  Large number of people in India is moving to restaurants, food courts and other special places by reading reviews in food guides, magazines and online blogs and articles. In addition various promotional activities started by start ups are also drivers for attraction mass population. In burger franchise context, all companies have tightened belts as competition is tough as well customers are not brand loyal nowadays.  In past few years investors are betting high on start ups, pumped million dollars into various food technologies to explore unorganized market. However, domestic players like Box-o-burger have utilized technology to develop unique products.

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