Growing demand of digital marketing in fast food franchise sector

Fast foodfranchise is still highly dominated by unorganized or unregistered roadside vendors; there is wide scope of growth for organized players in India. Food choices and preferences are getting more divers than ever, in addition lots of options available in market like QSR, fine dining, etc. Consumer can easily switch to any format unevenly, global as well as domestic brands are majorly focusing on research activities so that new recipes can be developed which are nutrition, delicious and scrumptious. Apart from this, brand promotion is crucial, without marketing it would be difficult for new players to attract maximum customers. Every food player now-a-days embrace digital technologies in order to grow business effectively in competitive landscape, additionally social media are popular among people it can be utilized to promote products or services. Digital marketing concepts are popular in fast food franchise segment because mobile technology is using by consumers.

What strategies that should be followed to get good results

1.     Identify target market – Effective strategies can be implemented according to audience choices and preferences, trends and culture. Eating food in luxurious restaurant is recreation activity; most companies have developed food related websites to catch interest of customer through online channels.  Demographic profile is also determining factor, people of age group 20 to 30 show more interest as compared to rest in fast food.  

2.     Social media – As per current investigation by experts, it is largest platform to promote products or services through free or paid campaigns. Each brand irrespective of size has facebook, twitter, instagram pages; they are daily update post to interact with existing and potential customers. Smart phones and mobile apps have influenced food service industry over past few years.

3.     Affiliate marketing – it is one of the fastest and efficient techniques to increase sales. Low investment is required for such type of marketing, it is best for start-ups to generate revenues

4.     Digital menu – Changing consumption pattern, busy lifestyle and lack of time to cook food at home are few of the underlying factors responsible for growth of fast food industry. These days’ digital menu cards are used by brands to serve consumers more conveniently in limited time period.

It is necessary to focus on latest technologies to productivity and sales, online presence is must to create brand awareness. For example, Box-o-burger is India based brand which is smartly improving franchise growth through digital marketing programs and has gained lots of popularity. 

How to start a new burger franchise

Fast food is not only preferred eatables now-a-days, but people took it as a way to socialize with friends and family members. Burger franchise concept is so diverse; it is being observed that most people of age group 20 to 30 generally spend time in QSRs to relax while enjoying ready-to-eat snacks. From business point of view, foodfranchise is always a profitable and lucrative sector for generate lots of revenues. Fascination thing about today’s food players is that they keep innovating with dishes and ingredients because customers more conscious for their health. Unless brands do not maintain consistency in quality services and menu, they won’t exist in this fast changing world. Thus to cater dining population companies need to latest trends and opportunities. It is essential for both existing and new player to implement all strategies step-by-step to control all aspects of business.    

Starting a burger business is easy if you are passionate to serve people and also like to invent new recipes. Effective planning from the beginning is necessary, writing a business plan is foremost thing that you must concentrate on. Apart from this, there are few points like:

1.     Site selection:  location is playing role in success of burger franchise; you need to search high traffic area or region.

2.     Branding: During initial stage on-ground and online marketing is critical to promote brand on local and national level. Without brand awareness maximum people won’t reach your restaurant. Social media is ideal platform to socialise with customers for ideas sharing.

3.     Restaurant theme: In order to start own business you should focus on restaurant theme as well.

Furthermore, franchising is best route to start new business, everything will be provided by burger franchise brands like Box-o-burger. You can also select theme and style of restaurant as per customer needs and wants. 

Effective Food franchise strategy for rapid growth

Modernization and globalization has changed the face of fast food industry around the globe. People are moving out of their home to consume foods in luxurious and superior quality restaurants. Retail food chain, court, etc. are organized and road side stalls, outlets, etc. are unorganized. The organized segment is highly competitive due to presence of food players which offer hygiene and high quality food items by keeping cleanliness and freshness at priority. Indian fast food industry is reckoned as diverse and phenomenal because there number of brands that offer low cost business opportunities. Successful brands are customer centric that means focus on existing and potential customers. Many chains have entered in India with new versions of ready-to-eat food items and new formats like fine-dining, self service, digital menu, etc. Uneven changes have been observed in consumption pattern, for instance quick service restaurants (QSR) players offer variety of dishes.

Box-o-burger is innovative fast food franchise brand which is known for its high quality services and world class menu. Rising health awareness among consumers may be one of the factors which are responsible for massive growth of green vegetable based dishes. Apart from this, fast food market has shown unprecedented growth rate and is expected to generate billion dollars in coming years. This sector continues to demonstrate outstanding performance and sustainable growth rate, globalization is also major factor that influence modern day consumption pattern of consumers. Indian based brands are constantly producing amazing recipes and also focus mainly on latest trends and opportunities.

Fast food franchise sector is burgeoning over past five years, local and global brands are primarily use natural ingredients to make customer happy and satisfied. Box-o-burger is offering exciting franchise options and has designed various low investment models which can be replicated in any local across the nation and globe.

Fast food franchise - Low cost business opportunities

Fast food franchise industry has undergone fantastic transformation, earlier there were only western flavours but now scenario has changed a lot. You can eat Indianized version of ready-to-eat meals in different taste, flavours and high quality. In addition, most of dishes are made from green vegetables and natural ingredients. You can choose to operate model that suits investment and interest level, for instance from luxurious restaurants to food stall and from kiosk to food truck, every model available in franchising format. Well established are focusing mainly on food truck franchise model because it is most convenient way to reach maximum crowds in limited time period. If you’re excited about learning new concepts about latest fast food trends, your focus should be on Box-o-burger franchise. It is India’s best food franchise brand which has not only research new varieties but also take care of customer health. It typically takes one to two year to create brand awareness among local public but through franchising things could get simple.

Series of events to establish a Box-o-burger franchise

1.     You have fill enquiry form so that consultants contact you for further discussion.

2.     You may select model on basis of geographic location and consumer preferences and choice. For example, megastore or small outlet.

3.     Finalise shop or brand also help you in site search.

4.     Agreement will be signed and you need to pay franchise fee

5.     Training sessions will be conducted after completion of documentation process.

6.     Marketing support will be provided, in addition complete social media assistance also there

7.     Finally store is launched with joint effort.

This overview of process that followed by brand to appoint franchise in different regions or area. ROI (return on Investment) will depend on investment model and site location and box-o-burger is committed to provide world class services.

Indian fast food franchise sector: opportunities & progress

The fast food franchise sector is continually growing; new options have been explored to meet customer requirements. People love ready-to-eat cuisines not only for cool down hunger but also as a free time or leisure activity. That means people get socialize at restaurants, spend quality time. On average, Indians fast food consumption has increased and it is estimated that in coming future this will exponentially enlarge. According to survey, global brands are dominating Indian landscape; they offer wide range of dishes and also maintain quality. On the other hand local brands are still struggling to find niche position due to inadequate supply of resources and infrastructure. Box-o-burger is also a local brand but it gives tough competition to counterparts in:

·        Quality – All recipes are developed by natural ingredients, the brand take care of every customer health;

·        Franchise model – Several existing brand charge high franchise fee and royalty. But Box-o-burger is constantly changing business model to serve people from high to low pocket.

·        Profitability – The brand provide high profit margins, also charge low franchise fee.

Fast food franchise segment is outstandingly cultivating as customer are exciting for new recipes which are healthy and nutritious. Quality of product is important so as diversity and supply chain management. Box-o-burger is extensively producing phenomenal dishes and services. The industry presents momentous and profitable opportunity for established global and domestic brands. One of the key parameters in fast food industry is constant innovations because customer always prefers new and exciting stuffs. In order to enhance productivity, sales and brand awareness everything from marketing to model must develop as per current markets & opportunities. Models like franchise-owned company-operated (FoCo) and company-owned franchise operated (CoFo) are popular in global fast food industry. Every year new food franchise enter into Indian markets and enjoy massive growth.

How does fast food franchise make money?

Generate money from fast food franchise business is different from conventional or traditional kind of trade. Companies does not earn only by selling products or services but also by royalties & franchise fees. People who are unfamiliar to franchise system and want to become franchisor must know about basic concepts:

Franchise fee: Every franchisor has charged certain fee to give you ownership. Existing brands such as Box-o-burger offer low cost business opportunities, also not charge high franchise fee.

Royalties: Some % of profit will be shared to franchisor by franchisee.

It is basic revenue model which is used by fast food franchises these days. Furthermore, companies also provide raw material to franchisees. Apart from this, all charges may vary from sector to sector. Box-o-burger is one of the fastest growing fast food franchises; it is Indian brand which has developed wide varieties of snacks like burgers, pizzas, French fries, etc. Revenue model is simple as well as easily mould as per market demand, structured by the brand. Here are few strategies which will be beneficial for both franchisor & franchisee:

1.     Support new franchisees: It is responsibility of franchisor to assist entrepreneurs who are new to industry and franchise system. Provide them vital marketing & training support.

2.     Communication: Effective communication between franchisor & franchisee would be crucial to increase sales and profitability.

3.     Marketing events: In order to retain customers, interact with them continuously, take feedback about services and products and also treat them as vital stakeholder.

4.     Incentives: Pay attention to high performance franchisees, appreciate them and also identify low performing franchisees for further improvement.

In fast food franchise sector, things get automated due to emerging technologies. It is estimated that after five years all commercial activities would be done through automation. Huge growth opportunities for new comers as well. 

Food franchise: The best burgers, all to make you happy

People around the globe constantly demand different varieties of fast foods at competitive pricing. Customers these days quite busy in daily lifestyle, they are focusing on quality, taste & service.  Rather than table service fast food players are offering centrally located counter system that means self-service, in addition, quick service & fast casual segments have growing at rapid rate.

Growth driving factors

1.     Technology: Over past few years, automation has played effective role in food preparation methods. Popular brands have used machines to reduce physical manpower cost. Digitalization is making things easier for both consumers and company.

2.     Culture: fast food is vital part of busy lifestyle. Number of people can be seen around outlets to eat burgers, French fries, etc. Indian as well as global food franchise brands have dominated industry.

3.     Urbanization: Tremendous growth of fast food franchise in urban areas is due to moving of people from rural to developed areas. In India, local brands like Box-o-burger have also focused on latest trends and opportunities.

4.       Changing lifestyle: ready-to-eat meals are heavily in demand. Customers are concentrating mainly on standard food services formats to meet daily lifestyle requirements.

5.     Low rates: In India, you can easily get fast food at reasonable rates. More and more people from all age group irrespective of financial status visit QSR (quick service restaurants).

Box-o-burger is providing amazing business opportunities. It is best brand as compared to existing in following ways:

1.     High quality: natural ingredients, spices or herbs are used to prepare top quality foods in quick succession of time.

Low investment model: It can be easily replicated in tier 1, tier 2, tier 3 & rural areas. Apart from this, the brand also provides high profit margins, training and marketing support. At Box-o-burger everything is innovative & unique i.e. food and services. 

Master franchise opportunities: fast food franchise

Box-o-burger is already a well established fast food franchise brand. It has transformed whole industry with amazing nutritious, delicious and innovative ready-to-eat meals. The brand has gained phenomenal popularity over past few years and is giving tough competition to counterparts. At present it is one of the most loved fast food brand, has outpaced existing operators in terms of brand awareness and value. In 2016, it has developed wide range of nutritious food items which are heavily consumed by people in different locations across the nation. Eco-friendly products are main staple of Box-o-burger menu and also all fast foods made from natural ingredients.

Master franchise

As per recent studies, food analyst observed that people these days demand standard foodservice brands. They want to spend money in luxurious quick service restaurants and in return like to eat healthy foods. Indian landscape is high competitive when talking about food franchise segment. Number of brands has offered exciting single unit or master franchise opportunities but none provide high ROI (return on investment). On the contrary, Box-o-burger’s franchise model is flexible, can be replicated in high traffic as well as low traffic area or regions. Apart from this, the brand also gives extensive training & marketing support. Special assistance will be provided to single units and master franchise.

Fast food franchise sector is rapidly increasing but still lot of things needs to be changed. Massive options available in markets like food truck franchise, Kiosk, megastore, etc. Consumer choices and preferences have been changing on regular basis, consistent innovations in services and food quality will be required to retain customers. At Box-o-burger everything from food to services are top quality, special attention is given to consumers health and preferences. In addition, research activities take place on regular basis to develop brand wide range recipes and also marketing strategies to create brand awareness.

Fast food franchise for sale available in Indian marketplace

People are fond of ready-to-eat meals these days, for example burgers, pizzas, French fries, & sandwiches are consumed heavily. In India people belong to age group 20 to 35 shows more interest in eating foods at quick service restaurants.  Fast food franchise sector is burgeoning; every year new players enter into India due to following reasons:

1.     Favourable demographics: Indian population is almost 1.2 billion, and in coming years it may increase rapidly. However percentage of people age group 20 to 35 is more. Fast food players are targeting young population of the nation because they are enthusiastic & crazy for ready-to-eat meals.

2.     Geographic location: Fast food operators in this competitive age look for best destinations to set up new foodservice business. India’s geographic is attractive and also foreign operators find it best.

3.     Cheap manpower: As compared to other global nations, cheap labour will be easily available in various states across India. Fast food franchise players require a staff of over 5 to 6 members to establish megastore.

4.     Rules & regulations: Indian government do not impose any specific laws on food franchise brand. Only a legal agreement signed between franchisee & franchisor. Apart from this, no state laws or local laws for existing or new comers.

5.     Ingredients: I Indian wide varieties of natural herbs or spices are available. New players like Box-o-burger give tough competition to existing operators. It is one of the best brands when talking about delicious fast food recipes.

6.     Resources: In order to establish well structured fast food brand you will various tools & resources. In India, all things available easily at low prices as well.

These are few underlying factors that empower local as well global brands to set up new business in Indian landscape. Box-o-burger is proving low cost business opportunities.

Fast food franchise: growth of quick services restaurants

Vibrant growth rate has been achieved by popular fast food franchise players in India. Major growth driving factors include: large young population and busy lifestyle. Both global and Indian quick services restaurants have grown expressively over past few years. In a large nation like India new comers might face challenge due to diverse culture and ritual differences. QSR is growing around 16%, moreover market share of organized fast food franchise segment drastically increased. Fast food sector has shown scrumptious results, and still massive opportunities exist as Indian and global brands didn’t penetrate tier 2 and rural areas. Consumers these days are taking interest in destinations where they can enjoy and spend quality time with family, friends or colleagues. Factors that affect fast food franchise sector:

Demand: Due to hectic work life people these days do not pay attention to home cooked foods. Ready-to-eat food items are easily available anywhere around the globe. For example, there are varieties of food items offer by local vendors or small enterprises at reasonable rates. Inexpensive ready-to-eat foods are in demand.

Favourable environment:  Few years ago, fast foods brands entered in India, gradually they couple with local lifestyle and as of 2017, grow into giant one. It is all possible as people like their way to food representation. Apart from this, some consumer demand highly nutrition fast foods, so to fulfil needs green vegetables and natural ingredients used by foodservice players. In addition, favourable demographics are attracting international brands to invest in fast food industry in India.

Low start up cost: fast food franchise business can be easily set up in India. Cheap labour and governmental support for start up would work positively for new entrepreneurs. Box-o-burger is also a newly established brand it has achieved immense popularity and is also growing exponentially. It provide best food franchise opportunities.