People are fond
of ready-to-eat meals these days, for example burgers, pizzas, French fries,
& sandwiches are consumed heavily. In India people belong to age group 20
to 35 shows more interest in eating foods at quick service restaurants. Fast food franchise sector is burgeoning;
every year new players enter into India due to following reasons:
1.
Favourable demographics: Indian
population is almost 1.2 billion, and in coming years it may increase rapidly.
However percentage of people age group 20 to 35 is more. Fast food players are
targeting young population of the nation because they are enthusiastic &
crazy for ready-to-eat meals.
2.
Geographic location: Fast food
operators in this competitive age look for best destinations to set up new
foodservice business. India’s geographic is attractive and also foreign
operators find it best.
3.
Cheap manpower: As compared to
other global nations, cheap labour will be easily available in various states
across India. Fast food franchise players require a staff of over 5 to 6
members to establish megastore.
4.
Rules & regulations: Indian
government do not impose any specific laws on food franchise brand. Only a
legal agreement signed between franchisee & franchisor. Apart from this, no
state laws or local laws for existing or new comers.
5.
Ingredients: I Indian wide
varieties of natural herbs or spices are available. New players like
Box-o-burger give tough competition to existing operators. It is one of the
best brands when talking about delicious fast food recipes.
6.
Resources: In order to
establish well structured fast food brand you will various tools &
resources. In India, all things available easily at low prices as well.
These
are few underlying factors that empower local as well global brands to set up
new business in Indian landscape. Box-o-burger is proving low cost business
opportunities.
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