People around
the globe constantly demand different varieties of fast foods at competitive
pricing. Customers these days quite busy in daily lifestyle, they are focusing
on quality, taste & service. Rather than table service fast food
players are offering centrally located counter system that means self-service,
in addition, quick service & fast casual segments have growing at rapid
rate.
Growth driving factors
1.
Technology: Over past few
years, automation has played effective role in food preparation methods.
Popular brands have used machines to reduce physical manpower cost. Digitalization
is making things easier for both consumers and company.
2.
Culture: fast food is vital
part of busy lifestyle. Number of people can be seen around outlets to eat
burgers, French fries, etc. Indian as well as global food franchise brands have
dominated industry.
3.
Urbanization: Tremendous growth
of fast food franchise in urban areas is due to moving of people from rural to
developed areas. In India, local brands like Box-o-burger have also focused on latest
trends and opportunities.
4.
Changing lifestyle: ready-to-eat meals are
heavily in demand. Customers are concentrating mainly on standard food services
formats to meet daily lifestyle requirements.
5.
Low rates: In India, you can
easily get fast food at reasonable rates. More and more people from all age
group irrespective of financial status visit QSR (quick service restaurants).
Box-o-burger is
providing amazing business opportunities. It is best brand as compared to
existing in following ways:
1.
High quality: natural
ingredients, spices or herbs are used to prepare top quality foods in quick succession
of time.
Low
investment model: It can be easily replicated in tier 1, tier 2, tier 3 &
rural areas. Apart from this, the brand also provides high profit margins,
training and marketing support. At Box-o-burger everything is innovative &
unique i.e. food and services.
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