Vibrant growth
rate has been achieved by popular fast food franchise players in India. Major
growth driving factors include: large young population and busy lifestyle. Both
global and Indian quick services restaurants have grown expressively over past
few years. In a large nation like India new comers might face challenge due to
diverse culture and ritual differences. QSR is growing around 16%, moreover market
share of organized fast food franchise segment drastically increased. Fast food
sector has shown scrumptious results, and still massive opportunities exist as
Indian and global brands didn’t penetrate tier 2 and rural areas. Consumers
these days are taking interest in destinations where they can enjoy and spend
quality time with family, friends or colleagues. Factors that affect fast food
franchise sector:
Demand: Due to hectic work
life people these days do not pay attention to home cooked foods. Ready-to-eat
food items are easily available anywhere around the globe. For example, there
are varieties of food items offer by local vendors or small enterprises at
reasonable rates. Inexpensive ready-to-eat foods are in demand.
Favourable environment: Few years ago,
fast foods brands entered in India, gradually they couple with local lifestyle
and as of 2017, grow into giant one. It is all possible as people like their
way to food representation. Apart from this, some consumer demand highly
nutrition fast foods, so to fulfil needs green vegetables and natural
ingredients used by foodservice players. In addition, favourable demographics are
attracting international brands to invest in fast food industry in India.
Low start up cost: fast
food franchise business can be easily set up in India. Cheap labour and
governmental support for start up would work positively for new entrepreneurs.
Box-o-burger is also a newly established brand it has achieved immense popularity
and is also growing exponentially. It provide best food franchise
opportunities.
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