Sunday 21 May 2017

Burger franchise to cross Billion dollars by the end of 2017



The global food and beverage is likely to growth at rapid rate 20 to 25 per cent in forthcoming. By the end of year 2017 it is estimated that the industry may shows unprecedented growth by crossing a sum of US $ 35 billion. The potential of Indian F&B industry is enormous, the diverse tradition and food loving attitude of Indian has highly attracted large scale investment as well as create more business opportunities and employment. Especially Burger franchise segment is getting supersized in Indian market. This exaggerating demand has contributed to F&B revenue generation which may touch 500 billion by year 2020 just doubled to present 250 billion. Various studies suggested that near about 10 million jobs will be created in next 5 years by providing impetus to the food industry.
Indians have taken food as religious practice and respect cuisines from each and every corners of the world. As per reports, restaurant chains and brands of both national and global corporations are still less in numbers and there exist a large opportunity in this segment to create bigger chains of restaurants. Several low cost business burger opportunities have nourished market but at the same lack of infrastructure and inadequate resources such as skilled manpower are hampering the growth of fastest growing industry. Consequently government has realized that good infrastructure; skilled manpower would help in growth and development of industry. The department of Box-O-Burgerhandling F&B has simplified licensing process and identified
it as prior sector that not only generate revenue but also provide employment to millions of people in the country. There is still less penetration in unorganized market share that accounts for 60 percent.  In order to explore more business both Indian and global corporations has worked together to linkage tier 1 and tier 2 cities with developing small towns.     

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