Once considered
as traditional, home-made consumers, Indian have grown a lot developed ‘Eating out’,
making food services one of the most promising business sectors in India. In
addition, quick service restaurants (QSR) are increasingly expanded in recent
times and gained prominence with the entry of famous burger franchise into the market encouraging inexpensive eating and
enabling the consumers with small pockets. Moreover with growing demand for
fast food numerous business opportunities have been generated. Entrepreneurs’
who have low spending capacity can also take advantage of low cost business
opportunities. In this context, Box-o-Burger
an Indian player in F&B sector have analyzed that it is not cup of tea for
every individuals to invest. In order to empower dreams of small pocket
business man the brand has developed low cost business model to serve the
appetite of passionate and enthusiastic professionals.
Since the
beginning of 2013, the Indian food franchise had become sunrise sector with
indulgence of number of national and international players. Since then three
fold grow had been registered a remarkable mile stone achieved. Especially the
concept of QSR seems to be boomed as Indian entrepreneurs have begun to scale
their brands equally with other players. According to the reports by National
Restaurant Association of India, by year 2020 the chained restaurant market
would get double and there would be array of franchise business opportunities. The numbers of players have
tremendously increases and existing ones have thought to expand at more
locations. With big brands get bigger, the small brands are also on the verge
to rocket their operational activities. People are frenzied with common cuisines
they want variety on the table. Hence the whole F&B industry is depend on
consumers buying behaviors. Consumers are the major pillars without them there
wouldn’t have any progress or development. So it is crucial to upgrade services
as per changing market trends.
No comments:
Post a Comment