Monday 15 May 2017

Unlocking the potential in Food franchise opportunity in India



The Indian food and beverage industry has registered unprecedented growth in past few years and continues to expand at a rapid rate. India is land of vast ethnic, cultural and linguistic diversity with a population of near about 1.21 billion. All these factors are responsible for increasingly food franchise in the country. The augmented productivity can be attributed to changing consumer’s buying behaviour, increase in disposable income, demographics and urbanization. India’s food service industry has evolved over the decades; many international giants have also recognised food and beverage as an opportunity to expand their services in Indian subcontinent. Furthermore, the restaurant in India is expected to contribute almost 3 per cent to the overall GDP (Gross domestic Product) of the country by year 2020.
Upcoming opportunity and recent market size
According to reports, Indian economy is one of the fastest developing economies in the world, with stable government at the centre have provided ample opportunity to the food and beverage sectors. Relaxation in rules and regulations like liberal and investor-friendly economic reforms, foreign direct investment, Goods and service tax etc. have encouraged organizations to take initiative to start new projects. To put it another way, young generation, alog with continuous changing eating habits and experimenting different cuisines on regular basis has encouraged exponential growth for food service business operators in the country. Meanwhile, technological advancement has played a crucial role for pacing food service chain, right from the beginning i.e. tracking of unprocessed and raw food inventory to delivering amazing products at consumer’s doorsteps. A range of online services has been started by organizations i.e. mobile app, online booking and other tools have facilitated the consumer’s a lot. Smooth progress of food and beverage is only possible by offering quality and valuable services; freshly prepared ready-to-eat food is delivered at consumer’s door with a single touch.
Recent industry trends
 As we all knows that the Indian food and beverage industry is one of the most vibrant industries and has done remarkable growth over the years. At present there are various international and domestic brands have offered services to consumers and serve their appetite with delicious and tasty cuisines. Talking about Indian brands, Box-o—Burger a food franchise that offers wide varieties of burger under singe roof. Entrepreneurs who are looking to start business should find profitable opportunities in F&B sector. Industry stats have shows that there are ample chances that needs to be capitalized to achieve new heights of success.

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