Fast foodfranchise is one of the fast-growing sectors of food and beverage industry.
Indian fast food chains have become popular in global market and also give
tough competition to well-established players through their innovative business
models. A vast majority of country’s population have developed great interest
for ready-to-eat fast foods like burgers, pizzas, pastas, French fries, etc. There
are more than 100 global fast food restaurant chains that have established
business in Indian market and still there are endless opportunities for new
comers. Fast food sector as one of the largest and has provided employment to
number of people. In fact, franchise business model has helped restaurant
chains to expand in different territories. The last couple of years are
profitable for fast food franchise sector in India. Some restaurant brands like
Box-o-burger is committed to offer fresh as well as delicious fast foods in
Indian version by leveraging core business values, and customer demand.
Facts about fast food industry
·
In India, burgers and pizzas
was introduced in early 90s but in unorganised format
·
Despite economic downturn, fast
food sector is always shine, approx. US $ 50 billion revenue was generated in
FY 2015-16
·
Indian brand Box-o-burger has
produced amazing recipes like Burgizza
·
Indian fast food industry is
among top five in terms of revenue and market size
·
Franchise model has opened door
of new opportunities
Young
Indian population has been targeted by potential fast food players; continuous
changing lifestyle has brought different brands across the country. Many Indian
operators have transformed traditional cuisines and serve to customer in
western style. Box-o-burger is exceptional case in combining Indian taste and
western recipes. Vegetables like cabbage, carrots, etc. are used to make
nutritious fast foods. Several fast food brands have focused on organic
ingredients to make delicious recipes.
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