How fast food franchise brands meet today’s consumer needs

Fast foodfranchise sector is burgeoning in today’s competitive global environment. Fast foods are consumed most often during lunch and breakfast, as per reports approx. 40 to 45% people eat hamburgers, French fries, and pizzas on regular basis.  For decades, fast food operators are ruling the foodservice industry across the globe. But as of 2017, customer consumption pattern has been changed, they are moving to nutrition food segments. Well-established fast-food chains are now facing low customer base and sprouting demand for vegetable based fast foods are growing in Indian markets. In many Indian cities, you have seen number of small and medium fast-food vendors is experimenting to produce indianised version of western cuisines. Fast food is ideal meal for those who want quick and affordable foods. Box-o-burger, leading fast food franchise brand has offered phenomenal cuisines made from natural ingredients. In order to modernise foodservice industry, several fast food companies often focus on automation to bring more convenient services to customers.

Latest trends

1.     In some place, an online order booking system is established for customers. You need to select your preferred fast food items and once food prepares, you will get information through online counter.  

2.     Organic fast food recipes are in demand these days. Box-o-burger has developed amazing dishes as well as keeps nutritional value at priority.

3.     Popularity of quick service restaurants is giving tough competition to fine-dining restaurant formats. With more than 1000 fast food brands in India, there are still limitless opportunities left in market for new comers.

4.     Burger, pizzas and French fries are mostly consumed fast food cuisines around the globe.

5.     Malls, public places, airports or railway stations are best places to run a successful fast food kiosk

Foodservice sector is expanding rapidly over past few years. The well-established firms have developed comprehensive marketing strategies to attract large number of customers. Box-o-burger’s sole purpose is to offer customer eat healthy fast food recipes; food is consisting of salads/green vegetables and other nutrients. Recent studies suggest that young people age around 20 to 30 spending more money on fast food cuisines like burgers, pizzas, sandwiches, garlic bread, etc. Today’s young consumers are demanding more flavourful and exotic fast foods. Box-o-burger has produced its own version of burger and pizzas to delight customers and to satisfy them with high-quality services. It goes without saying that future is bright for new comers in fast food industry as new customers are increasing day-by-day.