The fast food industry generates lots of revenues over a decade, also offer employment to millions of people and thus add values to whole ecosystem. Market of ready-to-eat meals is expected to grow around 20 to 30 % in foreseeable future with respect to current market statistics. Huge expansion can be attributed to relatively reasonable rates, easy availability of fast food restaurants and busy lifestyle. In addition, employed persons find ready-to-eat snacks as best alternative to end hunger during quick lunch sessions. In other words, fast foods require little time for preparation and can be consumed effectively. With intense competition in developed countries, global players have observed tremendous potential in Indian markets.
“Every day consumption of fast foods is getting increase and demands of consumer still not meet exactly as they expect.” That means Indian marketplace has potential to expand expressively. Today is the era of technology and fast services. Fast food franchise enjoys massive success as people shown more interest in meals away-from-home. In India, both global and local brands dominate fast food industry but percentage of international brands is more.
Box-o-burger, as it branded, Indian burger franchise brand which is consistently reaching to customer across different geographic locations. Furthermore, people who want to eat Indian origin fast foods can enjoy anytime at stores in Jodhpur (Rajasthan) and Bhuj (Gujarat). In addition, texture, taste and hygiene provided by restaurant chain is world-class and also business models produce efficient profits as well. Fast food is regarded as time-saving product, but sometime it can also cause damage to body. To overcome challenges Box-o-burger has come up with nutrition fast foods with enormous use of green vegetables and natural ingredients. Individuals who want to begin career in fast food industry must acknowledge customer needs and choose the best brand that offers complete and opportunity to grow.
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