As per recent trends, consumption of fast food has been growing speedily. Especially young population and Children are crazy for delicious cuisines and ingredients use by fast food operators. Increasing population and evolving consumer preference and taste buds are major reasons for massive investment in fast food franchise sector. The global players like McDonalds, Burger King, pizza hut, etc. have developed large franchise network to bring western culture in Indian marketplace and in some way these brands transform changing habits of customers. The Indian style ready-to-eat meals have been gaining popularity due to penetration of local brands in market. If consider entire fast industry around the globe, there are various types of fast foods which hardly available in India. It is the Box-o-burger, Indore based brand which produces amazing recipes to take local cuisines to international level.
Significant factors that contributes to growthof fast food industry
1.Digitalization: Many people use smart phones around 2 to 3 hours in a day. Apart from this whenever consumer gets busy they often use online delivery system. Hence digital technologies is playing crucial role in expansion of food delivery market.
2.Young population: India is all set to become largest consumer market in the world. Large proportion of population is account for people in age group 20 to 35. It is clear that global brands are targeting millennial and make them habitual to burgers, pizzas, French fries, etc.
3.Cheap manpower: To set up large, around 5 to 10 employees will require. In India manpower cost is low as compared to United States, UK, Brazil and other developed nations. There is huge demand for workers in fast food industry in metros, tier 1 and tier 2 cities.
4.Low start-up cost: Most food franchises offer low investment models and also not charge any kind of royalties. For example, Box-o-burger is offering low cost burger franchise opportunities with great acclaim.
5.Quality products:Working population always demand quick services rather than traditional cuisines. For example during lunch hours they prefer fast foods which are nutritious as well as scrumptious.
6.High profit margins: In food franchise sector, profit margin is bit high. Several brands have developed world-class revenue model.
Box-o-burger can be rewarding brand as it offers best burger franchise opportunities and also help franchisee during initial phase and whenever they require help. All products are developed with natural ingredients, herbs or spices.
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