Most people like burger rather than other ready-to-eat meals. It is western dish made of different patties which is placed between breads. Prepare within seconds, most work-class people usually take a burger during breakfast or lunch. It was introduced into Indian marketplace in early 90s by American brand. After few years of struggle, the fast food industry becomes significant part of daily lifestyle. Moreover, demand of international products becomes intense over past one decade, for example global brands are consistently creating space in Indian markets with great acclaim. Thousands of burger franchise outlets opened across the nation, in city like Mumbai, Pune & Bangalore you can find number of QSRs within 1 Km diameter. It indicates that consumption of outside home foods has been increased.
Analysis of market transformation
Gourmet burger market has raised the fast food franchise popularity; with number of operators people can enjoy delicious, crispy & innovative foods at affordable price in organized format. The fast food industry is valuable, attracts number of entrants around world. Celebrity endorsement become popular you’ve seen renowned chefs on television shows promote burgers, pizza, sandwiches, etc. Many consumers are looking for quality products, willing to spend large portion of income on foods away-from-home.
The idea of Burger franchise specifically designed to deliver best ready-to-eat snacks in Indian style. Box-o-burger, the Indore based brand has introduced wide range of Indian burgers that are developed from natural ingredients & green vegetables. Overall customer expect for freshness, quality products and cleanliness to discover taste buds. Fast food operators generally lower down their costs because future of foodservice business is all about offering healthiest, authentic, natural and wide varieties of yummy delicacies. As demographic profile change, food franchise operator also needs to make changes as per choices & preferences.
Prices of fast food is lower as compared to traditional cuisines, frequency of ready-to-eat snack consumption has been increased at a rate of 15 to 20% (approx.). Fast growing chains like Box-o-burger announced expansion plan recently, major strategy is to serve high quality foods to customer in organized format. Outside India, fast food craze is bit more, in fact America, UK and Brazil is among developed nations where consumption of burgers, pizzas, French fries, etc. increased year-on-yea
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