Over past few years, outstanding growth has been registered in foodservice sector, focus of people on ready-to-eat meals increased expressively. According to reports, number of fast food franchise shaveentered in Indian marketplace in course of last five years in order to serve large population, additionally it is projected that India would become one of the large consumer markets in the world in coming future. The scope of fast food industry is depending on consumption behaviour and income level of consumer, apart from this young generation considers fast food as modern-day meals to get relax after hectic work schedule. Statistics indicates that after successful execution of new food business, companies choose franchising route to expand well-established business.
Indian people eat more green vegetables in their diet; moreover they follow traditions & cultures. In order to start fast food business several companies had faced problems due to cross cultural differences, for example in America meat is used as patty but Indians don’t prefer non-vegan burgers. Unlike traditional cuisines, which native people consume effectively, fast food is not popular among every group of society. Furthermore, some people thought that ready-to-eat meals have had adverse effect on health so they prefer natural ingredients based foods.
How fast food has influenced lifestyle
Now question arises, what if there is no burger, pizzas, French fries, etc. on the planet? Today’s population can’t live without quick foods as food operators use ingredients that create a kind of tantalization and people can’t resist themselves to eat their favourite foods. The fast food industry is major employer around globe; millions of people depend on local restaurants for their livelihood. Hence growth of fast food business is profitable for society as people get employment.
As per recent reports, India is among fastest growing nations, food operators especially from United States targeting young generation with high-quality foods and QSR concept. For example, McDonalds, Domino’s pizza, pizza hut, etc. have established large franchise network. This extensive growth is clear indication of how Indians love ready-to-eat meals. Modern-day consumer quite busy with work schedule, they demand quick services and food at reasonable rates in organized format.
Box-o-burger is proficient leader in India which has developed amazing recipes to fulfil needs of local consumer. It majorly usesgreen vegetables, high-quality natural ingredients to prepare world-class recipes. If you want to influence life of people choose any of the models to serve yummy delicacies.
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